Webinar: Can EU poultry stay on the table?

Launch of AVEC’s new competitiveness study: Competitiveness and the future of European production

When? 

Monday, 30 November 2026 | 14:00–15:30 CET  | Online via Zoom

About the event:

Poultry is an everyday choice for millions of European consumers. But what will it take to keep European production competitive — and EU poultry on the table?

AVEC’s new study, conducted by Areté, examines the competitive position of European poultry meat production against major international suppliers. Comparing production costs and regulatory conditions, it reveals growing pressure across the supply chain and explores how trade conditions and differences in production requirements shape competition on the EU market.

This webinar will launch the study’s key findings and open a discussion on their implications for producers, policymakers and consumers. How can Europe maintain high standards while strengthening the competitiveness of its poultry sector? What would fairer competition look like in practice? And how can the supply chain continue to deliver affordable, safe and sustainably produced food?

Join AVEC, Areté and representatives from EU policymaking and the poultry sector to discuss the choices shaping the future of European poultry.

Agenda:

14:00–14:05 – Welcome and introduction
Can EU poultry stay on the table? Setting the scene for the discussion.

Birthe Steenberg, Secretary General, AVEC

14:05–14:35 – The evidence: how competitive is EU poultry production?
Presentation of the study’s findings on production costs, regulatory conditions and international competition, including trade and exchange-rate scenarios.

Areté 

14:35–14:45 – From evidence to action: AVEC’s perspective
What the findings mean for the sector and its policy priorities.

Paul-Henri Lava, Deputy Secretary General, AVEC

14:45–15:15 – Panel discussion: what will it take to keep EU poultry on the table?
Strengthening competitiveness, ensuring fair competition and meeting consumer expectations on affordability, food safety and sustainability.

• Stig Munck Larsen, Chair of AVEC’s Trade Working Group
• Alisa Tiganj, Deputy Head of Cabinet of Commissioner Hansen
• Nan-Dirk Mulder, Senior Global Specialist Animal Protein, Rabobank
• Moderator: Birthe Steenberg

15:15–15:25 – Audience Q&A

Areté and panellists, moderated by Birthe Steenberg

15:25–15:30 – Closing remarks
Key messages and next steps.

Paul-Henri Lava, Deputy Secretary General, AVEC

If you have any questions please contact us at: avec@avec-poultry.eu