Shaping the Future of Turkey Production in Europe - Strategy Workshop 2025

Hosted by AVEC, the Strategy Workshop 2025 on Shaping the Future of Turkey Production in Europe aims to gather Europe’s leading turkey producers, processors and marketers to dive deep into optimal consumer and market strategies to ensure turkey not only remains competitive with other meats, but also acquires a stronger position in the market overall. Expect informative keynotes, marketing insights and an interactive SWOT session that turns discussion into concrete recommendations.

Date & time: 30 October 2025, 09:00 – 16:00
Venue: ATELIER 29, Rue Jacques de Lalaing 29, 1000 Bruxelles

09:00-09:30 WELCOME – Yann Brice, Head of the Turkey Working Group

09.30-10:00 SPEAKER PRESENTATION: Current Landscape of Turkey Production in Europe  – Clay Burrows, Aviagen Turkeys

10:00-10:30 SPEAKER PRESENTATION: Marketing Strategy insights in the Meat Sector, perspectives from Russia  – Naum Babaev, Damate, Russia & Albert Davleyev, AGRIFOOD Strategies, Russia

10:30-11:00 Coffee break

11:00-11:30 SPEAKER PRESENTATION: Marketing Strategy insights in the Meat Sector, perspectives from Morocco  – Otman Mazouz, Abattoir Sahel, Morocco

11:30-12:15 Q&A PANEL DISCUSSION

12:15-13:30 Lunch

13:30-15:30 STRATEGY BRAINSTORMING SESSION (AVEC Members Only): Following the context of the morning presentations, participants will split in breakout groups to brainstorm and identify the weaknesses and threats that affect the Turkey sector, and the strengths and opportunities to change and improve the state of Turkey in Europe.

15:30-16:00 CONCLUSIONS, RECOMMENDATIONS AND FINAL REMARKS