This year’s 68th AVEC General Assembly will take place on 24–27 September 2026 in Sorrento, Italy, overlooking the Bay of Naples and Mount Vesuvius. With its blend of heritage, entrepreneurship and Mediterranean dynamism, Sorrento offers a distinctive setting to reflect on the future of European poultry.
This year’s theme, “Shaping the Future Through Innovation,” captures the spirit of the discussions ahead. From digital transformation and artificial intelligence to market trends, consumer expectations and global competitiveness, innovation is no longer optional. It is central to how our sector adapts, grows and leads. In a rapidly evolving policy and economic environment, Europe’s poultry sector must continue to innovate in order to remain resilient, sustainable and competitive.
Hosted by our Italian members Unaitalia, the 2026 AVEC General Assembly will bring together high level policymakers, industry leaders and experts for a programme that combines strategic insight with practical perspective. Alongside forward looking debates and strong networking opportunities, Sorrento provides the ideal backdrop to exchange ideas and shape the next chapter of European poultry.
For details and to register, please visit the official website here: https://avecga2026-sorrento.eu/